Got your MOO cards yet?

These days it's increasingly hip to be geeky. If you really want to make a statement about how web 2.0 centric you are, you put your commitment to humanising business, personalisation, niche marketing, and social networking right on your business card. And you do it in a format that deliberately bucks the boring uniformity and conformity of ordinary everyday business cards.

How? You have a batch of MOO cards made up for you, printed in a “widescreen” 70x28 millimetre size, with a range of colour photographs on the back that reflect your personal interests or passions.



MOO cards started out with people who spend a lot of their private time in the 3D virtual world of Second Life, allowing them to put screen shots of their alter-ego online avatars on the back of their calling cards. A simple viral concept, the craze spread rapidly, and now it seems everyone in the web world is doing it.

How do you get your own MOO cards? Online, of course, from www.moo.com

No longer limited to Second Life images, you can upload your own photographs or choose from thousands already available at their site. MOO’s online tools let you easily crop your photos to get the best effect. You order packs of 100 cards with as many as 100 different images per pack, for only US$20, and they will ship anywhere in the world.

Not only do MOO cards say a lot about your cutting-edge geekiness, they present an opportunity to promote your interests – or your business – in a way that regular business cards cannot. Because there is a distinctly casual and “fun” element to MOO cards, you can put photos of your your product, or your service in action without risking looking tacky.

There's another advantage, at least while MOO cards are relatively new. Ordinary business cards get stuffed in a pocket and forgotten. MOO cards are not only ice-breakers for your own first encounters, they get shown to other people long after you have gone.