The Best Marketing Blogs

If you are active in the online marketing field, one of the best ways to stay on top of new developments and emerging ideas is to read the more popular blogs that discuss specific aspects that interest you, or to read the often less popular blogs of thought leaders in the field.

Finding those blogs is a process of search and elimination, but since this is the “collaborative web” there’s plenty of advice out there.

A good starting point is Todd Adrlik’s list of the Power 150 Marketing Blogs that he compiled by creating a novel evaluation approach that incorporates the popularity rankings of each blog awarded by a number of different sources. By comparing various indices such as the number of subscribers to each blog as registered by Bloglines, Google’s PageRank, Technorati’s ranking, and some more or less subjective personal criteria, he produced his list of the top 150 marketing blogs in America.

To read each one of these could take you a while, but they are probably all worth a look at least once. Most people will find that they do not have the time to read many blogs on a regular basis, so the trick is to treat a list such as this like a bookshelf in a bookstore: skim through each one when you can and shortlist a few that appeal to you. Then come back and dig deeper into the shortlist, and decide which you want to follow in depth on a daily or weekly basis, and which are worth skimming through every month or so.

You can make this process easier by subscribing to the content of each blog in a feed reader such as Google’s Reader, so it comes to you in one place, rather than you having to go out to each blog to get the latest entries. We’ll cover how to choose and set up an RSS feed reader in the near future.